Ford History
The Ford history starts already 1903. Between 1903 and 1908 Ford built cars in a small scale. All were named after the 19 first letters in the alphabet. The first car was the Ford A. 1927 the name turns up again and now as the Ford A that the whole world was waiting for. If the time ever can run out on Ford it did run out of the Model T 1927. Fords competitors on the market was 1927 offering modern more powerful cars than the Ford Model T could match. On May 1927 all Ford plants across USA closed down while the Ford Company constructed and retooled for the new Model A.
Market expects more of Ford.
The expectations was enormous about the new Ford, but was it possible for Ford to once again make a success ? Ford engineers worked hard watched by media in all possible ways. The "New Ford Car" was one of the biggest news stories 1927.
Henry Ford promised a "complete description within a few weeks" already in may 1927. The weeks seems to have been long that year.
Fords advertising agency had in June new ads done on the new Model A. Strictly confidential of course but somehow they found their way out to the media.
Panic at Ford
New York News Bureau released the description and the ads. It was a real panic situation at Ford.
Fordīs advertising agency denied the ad as the correct description for the new Ford A. Just "fiction and imagination " But there is "never a smoke without a fire" so the media was hungrier than ever . The media speculations about the car became wild and the rumors said that the car had a 12 cylinder engine, was electric, was a diesel and so on.
Waiting was not a name for it. A nation was suffering and expected and Henry Ford to make a car that would be another pacesetter.
Between May 25 and until August 10 1927 no statement from Ford about the new car was issued.
Edsel Ford announced " The New Ford Automobile is an accomplished fact. The tests already show that it is faster, smoother, more rugged and more flexible than we hoped for. "
On the 11th of November 1927, 6 months after all factories stopped making the Model T, a new Ford driving on the street was spotted by a reporter from Brighton Argus ( Michigan).
A "scoop" indeed for a small town paper.
The New Ford Car was a pea-green Tudor with wire heels, speedometer, bumpers, 4-wheel brakes, standard gearshift and bullet-shaped headlights.
Argus wrote " This is strongly suspected of being the new Ford "Mystery" car.
On December 1927 was the Model A introduced to the market. 1.250.000 NYorkers saw the Model A during the first 5 show days. Movies and photographs were distributed all over USA.
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